HOW MUDLICK MARKETING PROVES YOUR ROI
Many shops want to count the number of postcards that come through the door to measure the return of a direct mail piece. In theory that sounds great, but that does not account for your best customer, “the non-coupon shopper.” This is a consumer who receives a postcard and comes into your shop but does not redeem the coupon. This actually happens more often than you think, and we are able to show you how many customers received your postcard and came into your shop.
If you can send us your database from the date your direct mail hit the mailboxes to a specified date, we will be able to compare it to the addresses that we mailed. For example, if your mailer went out 10/15 and you wanted to know how many customers received your postcard and came to your shop during a 30-day period, we would only need your database of customers for the time period of 10/15 – 11/14. The database must be in .xls, .xlsx, or .csv (very common Excel files). The only information that we must have in the database is the address, city, state and zip code. Any other information that you can provide, such as the amount of ticket, would be helpful in calculating potential returns on investment.
We would then standardize all of the address using CASS address standardization software. Once that is complete, we take the list of addresses that we mailed to and compare your database to our list to see how many matches there are. This comparison reveals how many of the customers who came into your shop during the time period selected had received a Mudlick Marketing postcard.
Mudlick Marketing is your best resource for direct mail success. Let us help you increase your business by bringing more customers every month into your shop.